Only by empathising and relating to your audience, is it possible to create genuine and meaningful connections.
We spend time in homes, schools and community environments observing, listening and analysing behaviour, thoughts and feelings.
This provides raw truths of real life and breaks stereotypes. It also highlights the hidden details specific to different situations, lifestages and demographics.
We are influenced by our environment and the people in it. We run research with; Parents and Carers; Educators and Coaches and our Expert network of Psychologists and Academics to give a holistic picture.
Behaviour is not logical. It is influenced by emotions, feelings and biases. Using psychology and behaviour change theory, we uncover the environmental factors and the sub-conscious thoughts and feelings that drive behaviours.
Our enhanced recruitment methods and inclusive approaches means we can engage children and young people from different socio-economic groups, ethnic backgrounds, disabilities, neurodiversity, sexuality and gender identity.
Having access to new knowledge and insights is exciting but it can also be overwhelming, knowing how and where to start taking to action for positive change. We will support you through the next steps to extract the most relevant insights, prioritise and build strategies for change
Platypus provides face to face, digital, qualitative and quantitative research.
Our approaches are customised to each project and designed around the development stage and situations of the young people and families we are researching.
We treat every project with a duty of care and responsibility, no matter how small- as the biggest changes often begin from the smallest of actions.
We develop research approaches to reveal the most illuminating insights.
We are Child, Youth and Family Research Experts who are passionate about making a difference. Created in 2005, we are a highly experienced team with a combined knowledge of social, psychological and commercial worlds.
We provide inclusive qualitative and quantitative research approaches.
Wakefield and London