Our Approach
to Research
Platypus provides face to face, digital, qualitative and quantitative research.
Our approaches are customised to each project and designed around the development stage and situations of the young people and families we are researching.
We treat every project with a duty of care and responsibility, no matter how small- as the biggest changes often begin from the smallest of actions.
On Location
Our ‘on location’ approaches are all about tapping into ‘real’ lives and uncovering authentic reactions with a toolkit that includes diary keeping, observations and intercept interviews.
Online Forums
Our online forums are user friendly for family members of all ages and offer a range of tools to allow superior analysis.
- Understand and explore everyday lives of kids and parents
- Test appeal and reactions to a product in context
- Explore how an activity, service or product fits into their lives with user journeys and touch point mapping
Group and Depth Interviews
Our specialist moderators have years of experience of running depths and group interviews with children, young people and families. We use creative and participatory approaches to build a close rapport and explore thoughts, feelings life stories in more detail. This gives clearer, richer insights about your service, product or marketing.
Innovation Stations
Our solution for unlocking the secrets of what kids and families want from your brand.
Online Surveys
There’s a lot more to think about when designing quant research for kids and families. We know the potential pitfalls and design our recruitment, questionnaires, and logistics to ensure you get accurate, robust results.
Strategy
Great insight will drive positive change… and Platypus can support you to optimise impact through workshops, teach-ins and bringing your insight to life.
Storytelling
We believe in telling stories with context and working alongside talented content creators who we can collaborate with to share the most impactful messages in the most engaging way.
Learn more about Platypus
Learn more
about Platypus
We are Child, Youth and Family Research Experts who are passionate about making a difference. Created in 2005, we are a highly experienced team with a combined knowledge of social, psychological and commercial worlds.
We provide inclusive qualitative and quantitative research approaches.
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Wakefield and London