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Featured Case Study
Not for Profit​
Diversity & Inclusivity​

Amplifying voices from lower socio-economic backgrounds to create positive change​

SMF
SMF
Audience
Young people (16-21 years​)
Sector
Not for Profit; Diversity, Equality & Inclusion

The Question

Social Mobility Foundation needed to know how and where they can support young people to achieve their full potential, and where can their programmes make the greatest difference?​

The Approach

A regular, ongoing dialogue with young people aged 14-24 years was needed to better understand the challenges faced by different demographics, and their thoughts and opinions on the key things happening in their lives.

Research involved annual tracker surveys with 1,500 young people (aged 14-24) from lower socio-economic backgrounds and 1,500 young people from higher socio-economic backgrounds, to compare experiences, access to opportunities, and attitudes towards education and their futures. Questionnaires were developed and tailored to cover most relevant topics each year. ​

We used mixed recruitment methods for a robust, representative sample. Analysis was split by ethnicity, higher and lower income households, region, gender and age.​

You have been so helpful throughout the project, you always offered solutions when we were stuck into the detail of the project. It was really reassuring to have this approach when we were working to tight deadlines. You were very responsive to our queries and requests, and you kept us really well informed throughout the project...we enjoyed working closely with you on this and we really appreciate how supportive you’ve been.
Senior Youth Voice Coordinator

The Outcome

Over the last four years, our research findings have been used to advocate for young people through campaigning for equal opportunities. Our findings have been published and reported in multiple press release and articles, including Sky News.​

A massive thank you to you and your team for getting this data across in such a speedy and digestible way yesterday. It helped us stand out from a crowded media space yesterday and this is just one example of the stories that were published
Campaigns Manager
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About Platypus

We are Child, Youth and Family Research Experts who are passionate about making a difference. Created in 2005, we are a highly experienced team with a combined knowledge of social, psychological and commercial worlds.

We provide inclusive qualitative and quantitative research approaches.

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