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Our Approach

Strategy

Great insight will drive positive change, and Platypus can support you to optimise impact through workshops, teach-ins and bringing your insight to life.
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Introduction

Working with you to develop strategy and turn insight into action

  • Partnerships/Collaboration
  • Next Step Workshops – Our next step workshops translate the insights into actions. We use techniques to break down the insights into bite-size chunks and use round the table techniques that allow teams to collaborate to create a concrete strategy that can be worked up for further approval or taken forward for immediate action.
  • Knowledge workshops - Our knowledge share workshops are ideal for giving you a deeper understanding of a subject or lifestage that can be used to provide the foundations for a new project, bring you up to date or challenge thinking for a change of direction.

Platypus is constantly learning from children and young people, teachers, parents and experts.

With the team’s special interests in inclusivity, stereotypes, anthropology, family connections and life stages we link these topics to provide the ‘so whats’ for your sector.

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How we do it

Putting youth and families at the heart of our research.

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Enhanced recruitment materials and specialists

Using enhanced recruitment materials and specialist recruiters we gather the perspectives of a diverse range of the target market, not just the more confident over-represented demographics and personalities.

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Listening and learning from the stories

There is a story to gather from the places where children spend their time. By experiencing these places ourselves as researchers we can get a rich understanding of children and family life.

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A tailored approach to reduce bias

We use approaches that are designed to reduce bias and give all types of kids and parents a voice.

Our Approach

Our Approach to Research

Using a deep-rooted knowledge of kids and families lives we develop research approaches to reveal the most illuminating insights from a multitude of perspectives.

Kids, teens and parents are a diverse and fascinating group, but the stereotypes and myths are rife.

We take an all-embracing approach to understanding kids and families lives. Our aim is to produce a truer picture that is more reflective of their real lives so that richer content, products and services can be created.

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About Platypus

We are Child, Youth and Family Research Experts who are passionate about making a difference. Created in 2005, we are a highly experienced team with a combined knowledge of social, psychological and commercial worlds.

We provide inclusive qualitative and quantitative research approaches.

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