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Our Approach

On Location

Our ‘on location’ approaches are all about tapping into ‘real’ lives and uncovering ‘authentic’ reactions with a toolkit that includes diary keeping, observations and intercept interviews.

Introduction

Bringing you closer to children and young people's worlds

Behaviour is driven by feelings and instincts and changes depending on the situation and environment we are in. As organisations looking to make a positive impact on behaviour, we need to be able to empathise with our audience and really understand how they think and feel.

Ethnography helps you to understand what it feels like to be in your audiences shoes and brings their world into focus. Our on location approaches let us observe real life as it happens and uncover authentic reactions.

We run ethnography projects in all of the spaces that children and young people spend their time – in homes, schools, colleges, PRUs, playgrounds, sports and community settings, shopping centres, youth clubs and vans.

Our on location toolkit may include diary keeping, observing and monitoring, intercept interviews.

Want to hear more?

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How we do it

Putting youth and families at the heart of our research.

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Enhanced recruitment materials and specialists

Using enhanced recruitment materials and specialist recruiters we gather the perspectives of a diverse range of the target market, not just the more confident over-represented demographics and personalities.

Listening and learning from the stories

There is a story to gather from the places where children spend their time. By experiencing these places ourselves as researchers we can get a rich understanding of children and family life.

A tailored approach to reduce bias

We use approaches that are designed to reduce bias and give all types of kids and parents a voice.

Our Approach

Our Approachto Research

Our Approach
to Research

Using a deep-rooted knowledge of kids and families lives we develop research approaches to reveal the most illuminating insights from a multitude of perspectives.

Kids, teens and parents are a diverse and fascinating group, but the stereotypes and myths are rife.

We take an all-embracing approach to understanding kids and families lives. Our aim is to produce a truer picture that is more reflective of their real lives so that richer content, products and services can be created.

See how we can help you

What our clients say

“We have never conducted research in the kids and youth market so we decided to call in the experts and so glad we did. Their understanding of the market was particularly useful when making recommendations for things we hadn't thought about"

The Week Junior

Head of Insight

“Platypus have helped us to clearly understand the views, wants and needs of young people within the sport and wider sector. Platypus are passionate about their work, the communication throughout the research process was excellent and they found creative ways to present the insights generated back to us.”

Badminton England

CRM & Insight Executive

“This report is a goldmine of information for us. I just wanted to say thanks so much for sharing the research findings in such depth today. The results you shared show depth and clarity – a really great piece of work!”

Street Games

Knowledge and Insight Manager

“The research helped us stand out from a crowded media space and this is just one example of the stories that were published. We hope for lots more coverage over the course of the year with this research!

Social Mobility Foundation

Campaigns Manager

“Platypus delivered fantastic workshops with parents and young children covering some sensitive topics. They were professional yet approachable and the debrief was incredibly helpful and insightful.”

Orbit

Senior PR and Communications Manager

"Platypus did an excellent job of engaging the primary age girls and their families and got a huge amount of valuable information from them. We have used the insight they gathered to engage other people in our sector and government policy makers to great effect, and will continue to use it as a foundational piece of work in the future."

Women in Sport

Insight Manager

“It was a pleasure to work with the Platypus team. Your contributions have truly made a difference, and we're deeply grateful for your partnership. We would like to express our sincere gratitude for the outstanding work your team has delivered during this project. Your dedication and expertise have been invaluable in achieving our goals."

UCAS

Research & Insight Manager UCAS

"Working with Platypus on diverse projects engaging with a variety of audiences (current/prospective students, parents, and HE staff) has helped to raise our own team’s profile within our organisation."

Sheffield Hallam University

Senior Insight Analyst, Sheffield Hallam University

“Our experience of working with Platypus was terrific. The team approached our questions from multiple angles, delivering thoughtful and credible output. The professional video footage was particularly impressive in selling the research findings in an impactful way.”

Sky

Insight Manager

“This has honestly been a fantastic piece of work and working with you has been a real pleasure. We couldn’t have asked for anymore in terms of the methodology you have used, the research itself, the presentation and the huge amount of time and effort you put into it all.”

Waltham Forest Council

Research and Consultation Manager

Case Studies

Explore some ofour latest work

Explore some of
our latest work

We develop research approaches to reveal the most illuminating insights.

View all Case Studies

Redesigning uniform that is accessible and inclusive

Co-creating workshops for young people with long term health conditions

Featured

Amplifying voices from lower socio-economic backgrounds to create positive change

Featured

Helping Nominet x BBC Education micro:bit to support the next generation of coders and digital creators

Learning how to make ice cream exciting from children around the world

Understanding new moms to expand and stay ahead in the U.S. breast pump market

Developing the Big Sister programme with Women in Sport

Featured

Encouraging a generation of mini allies for girls in sport

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Learn more about Platypus

Learn more
about Platypus

Curious about how we can help you?

Let’s work together

Contact ourfriendly team

Ways to get in touch

general@platypusresearch.com

About Platypus

We are Child, Youth and Family Research Experts who are passionate about making a difference. Created in 2005, we are a highly experienced team with a combined knowledge of social, psychological and commercial worlds.

We provide inclusive qualitative and quantitative research approaches.

Explore

general@platypusresearch.com
Wakefield and London

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