Creating and testing strategies for the launch of new collectible franchises for children
The Question
What is the appeal, playability, and collectibility of new product ideas for a collectible franchise?
Research was needed to test all elements of the franchises with parents and children to inform the direction and launch strategy.
The Approach
Platypus conducted ‘Family Play Workshops’ with parents and children aged 4-7 years and ‘Kids Play Workshops’ with children aged 6-9 years. We explored ‘play’ and ‘imagination’ via a mix of structured and semi-structured tasks, that gave children a chance to be expressive and provide honest feedback in a fun and inclusive environment.
The Impact
This research gave our client the confidence to progress with their launch of these new collectibles.
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We are Child, Youth and Family Research Experts who are passionate about making a difference. Created in 2005, we are a highly experienced team with a combined knowledge of social, psychological and commercial worlds.
We provide inclusive qualitative and quantitative research approaches.
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Wakefield and London