Developing a sustainable confectionary collectible with educational benefits for children
The Question
What will a new, appealing confectionary collectible for children look like and how can it include sustainable and educational benefits?
Research was needed to undertake a full concept design that is embedded in customer need and driven by experts.
The Approach
The project started with an expert workshop where we collaborated with a play expert and shared our knowledge of the audience. Nine outline propositions were tested and built upon in an innovation hub and used to create five worked up concepts for quant testing.
A prototype of the ’winning’ concept was created and a HUT conducted to feed further direction into pack design and comms.
The Impact
A fully tested successful concept prototype was produced ready for launch. The initial quant testing and benchmarking identified strong potential against the competition.
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We are Child, Youth and Family Research Experts who are passionate about making a difference. Created in 2005, we are a highly experienced team with a combined knowledge of social, psychological and commercial worlds.
We provide inclusive qualitative and quantitative research approaches.
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Wakefield and London