What’s New Scooby Doo? PART 2 – Keeping on top of trends in the kids and youth market
In this article
Introduction
Two more trends that are bound to be popular are Collectibles and Global Influence5.Collectibles
Collecting has always been popular, from stickers to stamps and now online collecting characters and pets. And we are seeing a newfound interest in collecting.Shopkins and Squeezees are some of the things that we have found kids have been talking about as new and exciting and a constant stream of new collectables are being released.
In part this is driven by retailer loyalty schemes (Lidl), the retail trend of purchasing lower value toys more frequently and the unboxing videos on YouTube. These unboxing videos allow children to enjoy the feeling of an uncovering a surprise with someone similar in age to themselves - both key drivers that appeal to children.
6. Global influence
Netflix and YouTube is increasing access to new content which allows more niche genres like manga and anime to shine. The Japanese comics and animation trend has been around for a long time. They often portray a more ‘real’ story of the struggles and challenges faced in life. Kids are mentioning manga and anime as something they are into.
There is also a new programme called Yo Kai Watch coming soon to the UK having been a phenomenal success as a show and with merchandise in Japan.
The final set of trends to be published next week are what is happening currently with kids as a result of a backlash to the changing world.
Conclusion
The final set of trends to be published next week are what is happening currently with kids as a result of a backlash to the changing world.
Jo set up Platypus with the mission of changing the way we research to understand the real and varied picture of kids, youth, and family lives.
As a result, Jo has spent the last 11 years working with large and small companies from the public and commercial sectors to support them through bespoke projects and sharing her knowledge to help them succeed in the kids and family market.
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We are Child, Youth and Family Research Experts who are passionate about making a difference. Created in 2005, we are a highly experienced team with a combined knowledge of social, psychological and commercial worlds.
We provide inclusive qualitative and quantitative research approaches.
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Wakefield and London