The Change Series
In this article
As researchers in the kids and families industry, we are ideally placed to acknowledge, accept, and look for changes within and between societies and generations so we can provide accurate and relevant insights, which makes our jobs all the more interesting!
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Jo set up Platypus with the mission of changing the way we research to understand the real and varied picture of kids, youth, and family lives.
As a result, Jo has spent the last 11 years working with large and small companies from the public and commercial sectors to support them through bespoke projects and sharing her knowledge to help them succeed in the kids and family market.
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We are Child, Youth and Family Research Experts who are passionate about making a difference. Created in 2005, we are a highly experienced team with a combined knowledge of social, psychological and commercial worlds.
We provide inclusive qualitative and quantitative research approaches.
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Wakefield and London