Welcome to our 'Change' series: articles written by anthropologists and researchers at Platypus that highlight elements of change within children's lives, what this means for businesses, and how to evolve in the kids and family market. 
As researchers in the kids and families industry, we are ideally placed to acknowledge, accept, and look for changes within and between societies and generations so we can provide accurate and relevant insights, which makes our jobs all the more interesting!
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