Services

Real People

An all embracing approach to revealing the reality of kid’s and family’s lives

Creating meaningful connections

Using a deep-rooted knowledge of kids and families lives we develop research approaches to reveal the most illuminating insights from a multitude of perspectives.

Kids, teens and parents are a diverse and fascinating group, but the stereotypes and myths are rife.

We take an all-embracing approach to understanding kids and families lives. Our aim is to produce a truer picture that is more reflective of their real lives so that richer content, products and services can be created.

  • Using enhanced recruitment materials and specialist recruiters we gather the perspectives of a diverse range of the target market, not just the more confident over-represented demographics and personalities.
  • There is a story to gather from the places where children spend their time. By experiencing these places ourselves as researchers we can get a rich understanding of children and family life
  • We use approaches that are designed to reduce bias and give all types of kids and parents a voice

See examples of our work

The Truth About Youth
The Truth About YouthUncovering the role of video, media habits and motivations of young viewers

What drives the ‘youth of today’s’ media choices?
The media habits of 14-24 year olds are often reported on as one homogenous group ‘millennials’ – a meaningless term for a diverse bunch complete with a whole load of stereotypes sprinkled on the top. With a lack of ‘factual’ data, Thinkbox wanted to explore what was ‘myth’ and what was ‘real’ and look at the role of TV in young people’s seemingly ‘complex’ media lives.

Platypus Research devised a compelling methodology to throw light on the changing video lives of young people.  Through a blend of qualitative techniques, including video ethnography, online communities and depth interviews, we discovered the factors that set this group apart and have made AV content an ingrained part of their lives and development. 
We also conducted joint analysis with a specialist media psychologist to unpick some future predictions.

It’s fair to say that 14-24s are more influenced by age, education and lifestyle than any other group of people – and that this has an inevitable effect on the way they consume video.  By unpicking the impact that life-stage has on their media usage, we could start to understand what makes this group unique. 

We identified three interlinking aspects which have a significant influence on how younger people consume video, and the content choices they seek: ‘Time & Space’; ‘Identity’; and ‘Social Maintenance’.

All the details are shown below;
https://www.thinkbox.tv/Research/Thinkbox-research/The-truth-about-youth

The team are knowledgeable, dedicated and hard-working and have taken some complex themes, feedback and tight deadlines in their stride!

Nicole Greenfield-Smith, Head of Research atThinkbox TV Ltd

Let’s work together on your next projectGet in touch

We have never conducted research in the kids and youth market, this is uncharted territory for us so decided to call in the experts and so glad we did.  Jo and her team were thoroughly professional, quick to action changes and worked with us to design the best approach.  Their understanding of the market was particularly useful when making recommendations and suggestions for things we hadn’t thought about

Seema Hope, Research Director atDennis Publishing

Got a project?Let’s work together
Get in touchFind out how we can help with your research
Get in touch