Explore learner pathway and attitudes to curriculum design, course content and learning resources. For higher education explore student decision making and influencers, and university branding and comms.
See examples of our work
Oxford University Press (OUP) have a worldwide reputation for producing engaging home learning resources for primary school children. But with an increasingly crowded marketplace and a wide variety of school schemes, how do OUP maintain their strong position?
Our tasks were two fold; 1) Identify what information parents want in order to identify the most relevant resources and motivate purchase 2) Highlight the design elements needed to increase children’s engagement and enjoyment in order to enhance their learning across the curriculum.
Quantitative surveys were used to provide a concrete base of understanding and narrow down design and character options.
Every detail of the resources from messaging, tone and design were then evaluated in an iterative ‘test-amend-test’ process involving a two week long online forum where parents and children gave us their feedback via video and interactive tasks and missions.
A final sense check via face to face workshops was conducted to inform any last minute tweak before launch.
After each stage of the research we debriefed via a series of workshop sessions (using video content, image galleries, themed content) feeding directly into the design process of the resources. The final work also guided the launch strategy, content and optimising the store merchandising.
We were impressed by the range of options we were presented with to achieve the research we were seeking, along with Platypus’ clear expertise in undertaking research with children and families