Naomi is an experienced qualitative researcher with a genuine passion to understand consumers and use that knowledge to provide strategic insight and direction to inform and shape key business decisions for clients.
She has a wealth of experience in all areas of qualitative research, from focus groups and in-store depth interviews to on-line communities and workshops, across many research markets. Much of her experience has been gained within the diverse world of the FMCG and Retail sectors and with many high-profile clients including leading supermarkets and retail outlets, food manufacturers and suppliers and across market categories.
From confectionery to sausages and greetings cards to flowers, Naomi loves the variety of work that qualitative research provides, and the interesting people she is privileged to meet, observe and understand.
Away from research, Naomi has spent four years as a school Governor and volunteered as secretary for a local charity. As a mum of three, she has much personal experience and a genuine interest in children and youth. In her spare time she can often be found on the side of a football pitch cheering on her children or perfecting a ‘ballet bun’ for her daughter’s dancing exam!