With semiotic analysis we’ll help you to not only understand kids and families now, but where they are heading in the future.
- To map changing cultural ideas, showing not just where ideas came from, but where they are heading in the future.
- Go beyond individual attitudes & preferences in explaining consumer talk. Individual remarks are always a product of social and cultural factors. We show you what consumers really mean when they appear to make innocent statements about their own habits and tastes.
- Decode brand communications and expose the hidden messages that act as dog whistles to young consumers.