Semiotics for Predicting Trends

Platypus Research is a global insights and innovation business for the child, youth and family market.

With semiotic analysis we’ll help you to not only understand kids and families now, but where they are heading in the future.


  • To map changing cultural ideas, showing not just where ideas came from, but where they are heading in the future.
  • Go beyond individual attitudes & preferences in explaining consumer talk. Individual remarks are always a product of social and cultural factors. We show you what consumers really mean when they appear to make innocent statements about their own habits and tastes.
  • Decode brand communications and expose the hidden messages that act as dog whistles to young consumers.