There are different ‘types’ of dads – some more hands on than others and typically dads have more influence on certain aspects. There are also c. 210,000 single parent dads in the U.K.

Every household is different and we encourage our clients to include dads in the sample when relevant and possible.

We’ve included dads in studies on;

  • Sports and leisure time
  • Finances
  • TV watching
  • Education, Careers and the future
  • Gaming and technology

Call us for inspiration and guidance on your next project on 01924 271842