Qualitative

We offer qualitative approaches when it’s detail and depth of information you’re looking for. We think hard about which approach will provide the richest quality information, but it often takes much more than sitting 8 respondents in a room with a moderator to get the best results.

 

groups and depths

  • Groups and mini groups
  • Depths, friendship pairs, triads and quads
  • Coffee mornings
  • Mother and toddler groups
  • Nursery sessions

online qual

  • Online qual
  • Groups (incorporating web cam) and interactive techniques
  • Messageboards

ethnography

  • Accompanied shopping trips
  • Unaccompanied shopping trips
  • Accompanied web surfs
  • ‘Show and tell’
  • Video Diaries
  • Observations
 

in control

A methodology that allows young people to respond openly and honestly to questions without a researcher being involved in the interview.

Using our extensive experience of the child, youth and family market we continually evolve the standard approaches to suit the audience and the brief.

Through creative recruitment approaches and our parents and children’s panels we are able to access the most specific criteria of respondent within the child, youth and family audience.

 

Call us for inspiration and guidance on your next project on 01924 271842