Every Child is DIfferent....

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Platypus welcomed placement student Amelia into our office this month, to assist in the research for our forthcoming conference. Read what she found out about Platypus but most importantly about researching REAL kids in 2015....

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When a baby is born, so is a mum.....

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Throughout the various stages of being a Mum, there is constant change, and the role involves different skills, emotions and needs at each phase of their childs life.

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While we’re on the subject of mums……

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When it comes to making purchasing decisions we all know that mums are in the driver’s seat.  But what makes mum pull the handbrake or push the accelerator and how can you make sure they’re not pulling the handbrake on your brand? 

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Challenging Cool, Talking Real

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Platypus Research’s Joanne Cliff broached the topic of using ethnography with kids and families at last weeks' MRS Kids and Youth conference….

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Being 9

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Being 9 is a strange age; on the precipice of reaching double figures but not quite there.

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