What's happened to innocence?

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Wearing heavy make-up and gold stilettos, Thylane Blondeau sprawls seductively on leopard print bed covers.

The provocative pose might seem like nothing unusual for a Vogue fashion shoot – except that Miss Blondeau is just ten years old.

Now the shocking images of the French child model have brought condemnation from parents’ groups and MPs.

Closer to home, a goverment-backed website that makes it easier for parents to lodge complaints about advertisements, programmes, products or services that sexualise children is likely to launch before the end of the year. The single platform was recommended by the chief executive of the Mothers Union Reg Bailey and was welcomed by prime minister David Cameron. 

Read more: http://bit.ly/trjjuA

 

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Welsh government rule out smacking ban

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Gwenda Thomas said the Welsh government was committed to stopping the physical punishment of children. Assembly members voted in favour of a call to change the law to stop parents smacking their children. But she said she was "committed to retaining the option to legislate at a future date”. Wales' children's commissioner joined the call for legislation, saying the law should not condone smacking.

Labour's Julie Morgan, said she wanted the law to give children the same protection as adults.

"That is our priority, the goal isn't to criminalise parents," she said.

But her Conservative opponent Darren Millar said: "I firmly believe parents should have the right to chastise their children. "I think there should be less interference in family life, not more."

Children’s commissioner for Wales, Keith Towler, who is appointed as an advocate to speak up for young people on issues concerning them, said: "Children are the only people in the UK who can be hit without consequence.

"Children should be entitled to the same level of protection as adults. There's no such thing as a safe smack."

What are your thoughts? How do you chastise your children? 

http://www.bbc.co.uk/news/uk-wales-politics-15372963

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Bank of Mum and Dad

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“Sorry son, not only can we no longer afford to give you pocket money we can no longer save for your future or help you through university,” said mum and dad to Tommy, “Oh, and by the way you’ll need to go and find yourself a weekend job so that you can pay your share of the bills.”

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Focus on.... Ethical Marketing

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Ethical marketing is about whether a business marketing decision is morally right or wrong. As more and more businesses adopt these practices both here in the UK and worldwide is it possible for a porfitable business to be ethical?

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Platypus and the Expert Patient Programme

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One of Platypus’ key areas of expertise is the pharmaceutical healthcare market. We’ve undertaken loads of research with clients in this sector who want to understand how to tailor their product or communications to young people. If you would like further information on this piece of research or the article in general please get in touch.

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