Family Friendly Brands - Making life easier

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Family Friendly Brands

Making life easier

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The UK is often viewed as one of the least family friendly countries in the developed world (only 6% of families think the UK is family friendly*) but it doesn’t have to be this way....

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Halloween & Fancy Dress - The benefits of playing dress up

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Halloween - witch

Why dressing up may help kids grow up to be better people!

It’s that time of year again where Halloween themed goods are hitting the shops, but for child and adult alike one of the most important things required during Halloween is a good costume. As children we are encouraged to use our imagination and role play. This might be pretending to be a school teacher and forcing siblings (and stuffed toys) into the dreaded task of pretending to be pupils or as simple as wearing mum or dad’s shoes and imitating them.

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Halloween - What does it mean to retailers?

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 Halloween - pumpkin

Halloween industry is worth over an estimated £300m!

Halloween seems to come earlier each year and is now one of the UK’s most lucrative festivals with the Halloween industry being worth over an estimated £300m (Wales online, 2011). This information has proven useful to retailers as, despite the recession, consumers are continuing to spend money on Halloween related goods. We can take a closer look to uncover exactly what we as a nation are spending our money on.

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Where did the School holidays go - Back to School!

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The most wonderful time of the year?

Having spent the summer attempting to plan fun activities for the whole family, organise childcare and tackle a whole array of other issues has meant that the holidays have been long and tiring and now it is finally time to regain some much required normality. Cue the TV advert of a father dancing around Staples filling his trolley with stationary whilst his two, less than cheerful children, slowly follow behind him. Yes, it’s ‘the most wonderful time of the year’ where the words ‘Back to School’ fill parents up and down the country with overwhelming joy.

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Website Evaluation - Careers Guidance for 11-24 Year olds

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Platypus tested the appeal of an online careers portal developed in partnership with Downing Street

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