What's New Scooby Doo - PART 3 - Keeping on top of trends in the kids and youth market

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Our third and final set of predicted trends in the kids market have come about from what is happening  as a result of a backlash to the changing world. The need to re-balance aspects of technology, marketing communications and stereotyping that have gone too far in a particular direction. 

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What’s New Scooby Doo? PART 2 - Keeping on top of trends in the kids and youth market

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Last week we published four trends that are likely to be seen across the next twelve months in the kids and youth market, here is the next instalment.

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What's New Scooby Doo? Keeping on top of trends in the kids and youth market

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The kid’s market moves quickly and it can feel hard work keeping on top of the latest trends.  We’re often asked ‘what’s new?’ And to predict ‘what’s next?’  What’s going to be the next loomband or Minecraft?  And the fact is that I wish we knew. 

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Why we need to understand needs....

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This month, friend of Platypus, Dr Adam Galpin provides insight into "Why we need to understand needs."

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All change for Children's Media?

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Children’s media experiences have transformed massively over the last forty years with content available to them whenever they want, wherever they want in whichever way they want.

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