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Little big spenders

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Year 7 11yr old girls

Looking at children as consumers

Do you remember preparing yourself for your child’s extensive (and very expensive) Christmas request list? Although most parents can accept that Christmas doesn’t come cheap, buying presents can be a time consuming and stressful experience.

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A risky business The facts about impulsive teen behaviour

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RollerCoaster2010Web1

Much to the despair of adults it would seem that the adolescent brain is especially sensitive to the rewards that come as a result of taking successful risks. Teenagers seem to be psychologically programmed to engage in risky behaviour. But what can we learn from this when trying to communicate and engage with this audience?

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Happy Birthday Play Doh

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This September we celebrate ‘National Play Doh Day’. With more than 2 billion cans squished and squashed since 1956 it would be silly not to!

PLAY DOH

One of Hasbro’s most popular toys, without a shadow of doubt, has got to be Play Doh. Despite being a household name recognised by children and parents worldwide, it is difficult to believe that Play Doh originally started out as wallpaper cleaner.

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Russell Group Universities fail to fill places

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                        According to the BBC a quarter of universities in the UK’s Russell Group still have spaces in light of the new tuition fees

  

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Our love of all things Roald Dahl

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Celebrating Roald Dahl

Official ‘Roald Dahl day’ took place on the 13th of September giving us the perfect excuse to celebrate Snozzcumbers, Fizzwigglers and Whizpopper!

 Books Platypus-4544 600

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Why we love purrs, whiskers and barks!

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Pets

According to Pfma (Pet Food Manufacturing Association) it is estimated that 48% of UK households have at least one pet. This is the equivalent of 13 million households.

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Family Factoids

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Branding

Family Factoids 

  • There were 26.0 million households in the UK in 2010
  • Married couple families decreased from 65.4% in 2001 to 59.6% in 2011
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Platypus behind the scenes - Using Ethnography to gain deeper insight

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Family - Kitchen 1

Platypus has long understood the need to employ behavioural economics to understand family and young people’s decision making. Here, we explain how ethnography can be used in practice to gain a true picture of the family market.

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Family Friendly Brands - Making life easier

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Family Friendly Brands

Making life easier

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The UK is often viewed as one of the least family friendly countries in the developed world (only 6% of families think the UK is family friendly*) but it doesn’t have to be this way....

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Halloween & Fancy Dress - The benefits of playing dress up

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Halloween - witch

Why dressing up may help kids grow up to be better people!

It’s that time of year again where Halloween themed goods are hitting the shops, but for child and adult alike one of the most important things required during Halloween is a good costume. As children we are encouraged to use our imagination and role play. This might be pretending to be a school teacher and forcing siblings (and stuffed toys) into the dreaded task of pretending to be pupils or as simple as wearing mum or dad’s shoes and imitating them.

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Halloween - What does it mean to retailers?

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 Halloween - pumpkin

Halloween industry is worth over an estimated £300m!

Halloween seems to come earlier each year and is now one of the UK’s most lucrative festivals with the Halloween industry being worth over an estimated £300m (Wales online, 2011). This information has proven useful to retailers as, despite the recession, consumers are continuing to spend money on Halloween related goods. We can take a closer look to uncover exactly what we as a nation are spending our money on.

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Where did the School holidays go - Back to School!

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Platypus-4718a

The most wonderful time of the year?

Having spent the summer attempting to plan fun activities for the whole family, organise childcare and tackle a whole array of other issues has meant that the holidays have been long and tiring and now it is finally time to regain some much required normality. Cue the TV advert of a father dancing around Staples filling his trolley with stationary whilst his two, less than cheerful children, slowly follow behind him. Yes, it’s ‘the most wonderful time of the year’ where the words ‘Back to School’ fill parents up and down the country with overwhelming joy.

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Website Evaluation - Careers Guidance for 11-24 Year olds

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Platypus tested the appeal of an online careers portal developed in partnership with Downing Street

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Platypus Co-viewing Factoids

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As this is the first month since our successful presentation on Co-viewing at the Childrens Media Conference at the beginning of July we thought we would present you with some general facts about Co-viewing in the modern family dynamic.  Read on to learn more and if you want a FREE COPY of the presentation just drop us a line and we will be happy to share this with you.

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Platypus Summer Sale - Rate Card

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 Summer Offer

During August and September 2012, Platypus are offering a staggering 15% discount on all commissioned projects.  This means you can get our unrivalled experience and expertise in the Child, Youth and Family market for less!

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A new Platypus Team member - Welcome Sunam!

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Sunam Ikhlaq Profile Picture

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The Kindle - A 14 year olds perspective

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Amazon released the Kindle First generation on November 19 2007 at a cost of US$399. It reportedly sold out in 5 and a half hours and remained out of stock for five months until late April 2008.

Below are the thoughts of a 14 year old girl and her views on the "old fashioned" book as opposed to new technologies in reading.


 

 

 

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Co-Viewing: How family TV viewing is changing

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Co-viewing

Those of you who attended the Children’s Media Conference in Sheffield will remember the Platypus Research presentation based on the findings of our original research study into Co-viewing. For those of you who were unfortunate enough to miss it do not worry. We have put together a short summary highlighting the key points below.

 

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What Makes Kids Laugh?

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It feels like the rain is never going to end here at Platypus Towers. After a soggy April, we're hoping that May will bring some sunshine! What better way to cheer ourselves up than by focussing on laughter and specifically What Makes Kids Laugh?


Finding out what makes kids laugh was the key objective of a project worked on for a childrens television show a few years back to inform the development of a weekend morning TV Show TMi. Jo Cliff, our MD cites it as one of her favourite projects.


350x400-laughing-children"It was one of my most interesting, engaging and memorable pieces of work.  I got to spend Saturdays with kids playing games, watching TV, going out to clubs, watch 
their home videos of what made them laugh and speak to them about their favourite TV shows." 


What better way to spend a Saturday!  


 

We're sure you'll agree that kids laughter is contagious, take a look at William over on the Platypus Facebook Page 
We defy you not to at least raise a little smile! Why not 'like' our page whilst you're there?


An important aspect of kids laughter is the fact that the same things are making kids laugh today that did 50 years ago (just in different guises). Scooby Doo, the chuckle Brothers, Mr Men characters, friends pulling funny faces; as popular and funny now as ever before.

As is to be expected with the advancement of technology, laughter sources are changing - You tube for example is a particularly popular method of communicating hilarious video clips (anyone seen the monkey on the back of a pig clip?).


Golden Rules of Humour!

Accidents – As long as we can identify they are not serious! Accidents tend to be unexpected, create a reaction (funny face, noise) and are not set up. 

“When Scooby Doo walked into the wall.”

Jokes ‘It’s the way ya tell em’– Dad’s jokes, cheesy jokes, the humour is often in the delivery rather than the joke itself.  Jokes, puns and riddles also allow imagination of an event that would be funny in real life and with the understanding of double meanings become a ‘play’ on words.

“Robert’s dad makes a joke out of everything.  They’re not funny but he makes him funny.”

Faces – Different/strange facial expressions especially from people known or have a connection with.

Noises – ‘Toilet humour’ and noises they can make themselves

“I sat on a whoopee cushion and it made a funny noise like a fart.”

Voices – Baby voices, impressions of people (TV characters, teachers, parents, friends), total changes of character and things unexpected e.g. giving animals voices.

Dressing up and Exaggerated Reality

emily florenceOne of the key reasons Little Britain ws so popular with kids (despite being well past the water shed!) was the fact that it had men dressed up as women but it was still obvious they were men.

Caricatures are also liked for being reality but with a twist and one reason why the Wallace and Gromit characters are so popular given their over-exaggerated facial features, voices and expressions.

Oblivious to being watched

Children find pets and babies particularly funny.  This seems to have something to do with their innocence and increased likelihood they will get themselves into a funny situation without realising they are being funny.

Also actions like, over hearing people singing in the bath, sleep walking/talking, people talking to themselves and being engrossed in something and making a silly noise or face or all equally hilarious and made even funnier by the fact the person creating the laughter is totally oblivious to the fact!

“My dog is not allowed to go on the sofa and we have these cushions with straps on and my dog got off the sofa and a cushion was hanging from his waste!”


Laughter research Robert Povine said: "Laughter is a mechanism everyone has; laughter is part of universal human vocabulary. There are thousands of languages, hundreds of thousands of dialects, but everyone speaks laughter in pretty much the same way. Babies have the ability to laugh before they speak. Children who are born blind and deaf still retain the ability to laugh."

Want to find out how Platypus can help you with all your child, youth and family research? 

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Tel: 01924 474734

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Wanted: Children of all ages

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Do you have little (and not so little) ones at home? Then we need you! Well, it’s them we need in actual fact but we’d like your help recruiting!

Platypus are a very reputable, established Yorkshire based market research agency that work within the child, youth and family market. We work with some of the biggest brands in the UK, and we’d like to connect with your kids. Our aim is to get into the hearts and minds of boys and girls aged from 8 year olds to 16 on a closed forum platform. Every week we’ll post questions or ask for opinions on things that relate to specific age groups, and we need children to join in. It’s not a hard task by any means, and they will be rewarded with vouchers to spend on music, clothes, cinema tickets etc.

We would also like them to share with us what the latest trend or craze is, what music they’re listening to, TV shows they’re watching etc. It will mean a commitment of just 1 hour per week (maximum) to jump onto the secure forum and take part.

If you think your son or daughter (or both) would be interested then please email your details to This email address is being protected from spambots. You need JavaScript enabled to view it.  and we’ll be able to send you more information.

Many thanks, and keep checking our Facebook page for more information and offers.

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