Recent blog posts

What's New Scooby Doo - PART 3 - Keeping on top of trends in the kids and youth market

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Our third and final set of predicted trends in the kids market have come about from what is happening  as a result of a backlash to the changing world. The need to re-balance aspects of technology, marketing communications and stereotyping that have gone too far in a particular direction. 

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What’s New Scooby Doo? PART 2 - Keeping on top of trends in the kids and youth market

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Last week we published four trends that are likely to be seen across the next twelve months in the kids and youth market, here is the next instalment.

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Get on board with the REAL picture of Kids, Youth and Families

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Following on from the HUGE success of the conference we ran 'up North' in November and responding to requests from clients, we are delighted to announce the date of our next FREE Kids, Youth and Family Insights Conference, hosted in MARCH in LONDON. 

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What's New Scooby Doo? Keeping on top of trends in the kids and youth market

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The kid’s market moves quickly and it can feel hard work keeping on top of the latest trends.  We’re often asked ‘what’s new?’ And to predict ‘what’s next?’  What’s going to be the next loomband or Minecraft?  And the fact is that I wish we knew. 

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Platypus Insights Wrapped Up - Christmas 2015

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As 2015 draws to a close we’re reminiscing on what has been a successful and fulfilling year for Platypus.  We hope you’ve had a great year too and that you’re looking forward to the year ahead.  Here’s a round-up of what’s been happening in the kids, youth and family market and in true Christmas spirit we’re also giving you the chance to brush up on what you know about this audience for free!

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Why we need to understand needs....

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This month, friend of Platypus, Dr Adam Galpin provides insight into "Why we need to understand needs."

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Platypus brings big names to Wakefield

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Platypus, celebrated 10 years of business by inviting brands from across the UK to join them in their FREE insights conference at Unity Works in Wakefield earlier this month.

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Platypus 10th Birthday Insights Conference

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Yorkshire based kids, youth and family research agency, Platypus, will be celebrating 10 years of business by inviting brands from across the UK to join them in their FREE insights conference at Unity House in Wakefield.

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All change for Children's Media?

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Children’s media experiences have transformed massively over the last forty years with content available to them whenever they want, wherever they want in whichever way they want.

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Every Child is DIfferent....

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Platypus welcomed placement student Amelia into our office this month, to assist in the research for our forthcoming conference. Read what she found out about Platypus but most importantly about researching REAL kids in 2015....

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When a baby is born, so is a mum.....

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Throughout the various stages of being a Mum, there is constant change, and the role involves different skills, emotions and needs at each phase of their childs life.

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While we’re on the subject of mums……

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When it comes to making purchasing decisions we all know that mums are in the driver’s seat.  But what makes mum pull the handbrake or push the accelerator and how can you make sure they’re not pulling the handbrake on your brand? 

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Challenging Cool, Talking Real

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Platypus Research’s Joanne Cliff broached the topic of using ethnography with kids and families at last weeks' MRS Kids and Youth conference….

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Being 9

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Being 9 is a strange age; on the precipice of reaching double figures but not quite there.

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What is Christmas? – a teenagers’ view

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Bright and early on Christmas morning, you wake to see the streets covered in snow (or slush!). Anticipation builds as you and your siblings open the living room door to find a pile of presents under the tree.

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Former Hallmark Cards Insights Manager, Karen Chaudhari, joins the growing Platypus team

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Platypus Research are delighted to welcome Karen Chaudhari, a dedicated and highly experienced insights professional, to our team.

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We love school!

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As part of the niche sector Platypus operates in we have a great deal of understanding and knowledge of students; from pre-school to postgraduate levels.

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Six Truths That Higher Education Institutions Shouldn’t Ignore

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The Higher Education landscape is changing but are the Universities in the UK keeping up with the changing needs of potential students?

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Platypus Jo meets the Mini Dragons and asks “Should we get children more involved in making the decisions?”

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Last week I had the pleasure of taking part in a Dragons Den style pitch with a difference at the Children’s Media Conference. The difference being that instead of 4 scary adult dragons it was 4 (at times quite scary!) 10 year old dragons.

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Ten steps to successful engagement

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As a global charitable foundation dedicated to achieving extraordinary improvements in human and animal health, the Wellcome Trust believes that everyone, of every age and background, should be able to engage with and enjoy science.

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